The Famille Helfrich portfolio tasting, which normally takes place in Birmingham, will this year move to Manchester and London in a bid to increase awareness in those areas.
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Famille Helfrich, the on-trade and independent merchant arm of French winemaker Les Grands Chais de France, has recruited Julien Dillmann as national account manager to spearhead its quest to grow and support its customer base in London and the South.
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Famille Helfrich, the premium on-trade and independents arm of Les Grands Chais de France, will launch its first portfolio tasting in the UK next year.
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